Salford City Council

Squad Working for Digital Transformation

Problem Statement

How Might We… Address a stuttering digital transformation programme, and develop effective cross-functional working.


Product Story

Squad working was implemented with a focus on digital products and services. A capability programme was designed to replicate and take squads/Agile to scale.



November 2017: Met with Sam Betts at Squad working event in Leeds.

January 2018: Discovery and design day.

February/March 2018: Squads methodology rollout and kick-off.

March-August 2018: Products built and launched (a total of 6).

October 2018: Awarded Digital Council of the Year 2018.



  • Design of programme equipped individuals to ‘relay’ skills and methodology throughout respective teams. #succeedwithoutus
  • Salford City Council is continuously asked to share learning via conferences and events and to shape cross-council working with the GMCA.
  • Awarded Digital Council of the Year from implemented work.
  • 4X faster delivery on products.
Salford Digital Strategy